Traditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…
DetailsIf you’re not seeing the results you want from your marketing efforts, you’re not alone. In fact, according to Hubspot and CMO… Only about 22% of businesses are satisfied with their conversion rates. 61% of marketers say generating traffic and leads is their top challenge. 93% of CMOs say they are under more pressure to…
DetailsAccording to data from Think With Google, search is the most common way in which travelers discover the brand they ultimately book with during the travel planning phase — and the number of searchers only continues to rise. Therefore, SEO — and really all aspects of online marketing — are essential in trying to compete…
DetailsA good search engine optimization strategy is crucial to the success of your overall marketing. SEO helps improve the quality and usability of your website and how search engines respond to it, leading to higher search engine rankings, more traffic, a better user experience, and increased trust from visitors. The execution of your SEO strategy…
DetailsWe are thrilled to welcome Laurie Zacharias to E-Power Marketing as the newest member of our online advertising team. With Bachelor’s degrees in both Communication and Information Technology, Laurie brings a plethora of digital marketing experience to our agency. Thus far in her career, she’s worn many digital marketing hats, including fine-tuning Google Ads and…
DetailsYou probably already know that content marketing is important for your business. Content marketing fosters conversion rates six times higher than other methods, and helps build trust and authority with your customers and clients. Even when you know you should be developing content, it can be a struggle. It takes time and energy, and more than half…
DetailsDo you know who Google’s target audience is? It’s not the millions of website owners. Google’s target audience is the billions of searchers. If you want top search positions — which help to increase your online visibility, traffic, and engagement immensely — you have to focus on those who would be searching for what your website might offer them.…
DetailsWhether you’re new to content and web development or a long-time pro, diving into the analytics can be overwhelming and confusing. One of the metrics content creators should be keeping an eye on is Bounce Rate in Google Analytics. Let’s take a look at why this metric matters and some easy-to-implement tips and tricks that…
DetailsSEO is more important than ever. Be in awe at this stat: Google processes over 3.5 billion searches per day. Organic search traffic should be your biggest website traffic generator. And no matter how good your numbers are, you can make them better. Putting together your SEO SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis will give you insights…
DetailsHow well do you know what motivates your customers to buy? You defined your product benefits to illustrate their appeal, but do you know what the emotional triggers are that will make those benefits resonate and motivate purchase? How can you discover what those triggers are? There is a methodology that can guide you to…
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