E/Power Marketing has helped tons of businesses throughout the Fox Cities (and beyond) grow their business through proven digital marketing solutions. Over the years, we’ve worked with internationally based businesses, brands with a global audience, and businesses with such specific territories, we really exercised our map-reading skills! Businesses with a focus on their community, who…
If you’re a local and service area based business owner, you undoubtedly need to use different methods of advertising to generate leads. Billboards, direct mail, Facebook ads, etc…. all might work, however there’s one vertical from Google that performs really well: Google Local Services Ads. The post below is a breakdown of what this form…
Here at E/Power Marketing, we are passionate about helping local businesses succeed. Local businesses are an important part of the financial well-being of the communities they serve, help define a community identity, and are filled with creative, hard-working individuals. But we also recognize that local businesses are up against their own unique set of challenges.…
In the crowded online space, creating great content that stands out and delivers results isn’t easy. Content marketing is an investment that takes a lot of time and effort. E/Power is a small business, so we understand that time and energy are valuable and budgets are tight. With that in mind, it’s important that you’re…
With the wide variety of advertising platforms and methods available for you to market your business, Facebook (and Instagram, owned by Facebook) may not be at the top of your list. This may be because perhaps you feel the platform isn’t the right fit for your industry, your customers aren’t active there or maybe it’s…
You know the expression of “beating a dead horse”? Basically, it’s used to describe someone who’s wasting time and energy on a lost cause. Unfortunately, we see many small business owners and marketing teams “beating a dead horse” when it comes to their marketing. Either they’re spending a lot of their precious resources on strategies…
It’s estimated that around 111.8 million people in the United States use voice assistants at least once a month. Voice search is becoming a constant in many people’s daily lives. Having your website well-positioned is becoming increasingly important as it becomes easier and easier to search the Internet. Learn what voice search is, some of…
All too often, we hear that clients who have worked with other digital marketing agencies either don’t get digital marketing reports or, if they do, there is so much industry-specific jargon that they don’t really get value out of the reports. As a result, any reports they get are ignored or tossed to the side.…
We recently shared some of the benefits of starting a blog for your business. Now, we’re diving into the nitty-gritty about what it takes to actually start a blog and how to make sure it’s successful. If you’re ready to up your content game and start an awesome blog for your business, we’ve got your…
As companies reopen and adapt to our new sense of normal during the ongoing COVID-19 pandemic with varying restrictions, there are quite a few digital advertising tips to keep in mind. We love helping businesses better understand the opportunities digital marketing presents, especially in today’s challenging climate. Seize The Opportunity When the lockdowns started,…
Blogging as part of your ongoing content and overall digital marketing strategy can be a fun and powerful way to promote your business online. Many small business owners we’ve talked to are on the fence about whether it’s really worth the effort and don’t quite understand why blogging is an important piece of the marketing…
Earlier this week, we had a team meeting and talked through some of the best questions we’ve gotten in the last few weeks. One that stuck out to me was “What can I do to make the most impact for my business right now?” I thought that was such an important question, and one probably…
If you have not already heard, Google made an exciting announcement earlier this week, by updating how Google Shopping results are determined. Since 2012, Google Shopping has operated as a paid advertising platform, but will soon be transitioned to mostly free listings! This is a great opportunity for businesses of all sizes to make online…
Over the last couple of weeks communities in the US and throughout the world have experienced dramatic changes in daily life. Friends, family members, and neighbors have learned to lean on each other more than they ever could have imagined. As for those of us in the business world, we were quickly prompted to understand…
Social Media Tips for Local Businesses during COVID-19 As we continue dealing with the impact of the Coronavirus pandemic and Wisconsin’s Safer at Home order here in Oshkosh, it’s more important than ever for local businesses to stay connected to customers, employees, and their brand supporters. One of the best ways to stay connected and…
