Buyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insight that goes into them certainly needs to be…
DetailsDemographic marketing, user segmentation, marketing cohorts, tribe marketing, singular or mass personalization, psychographic targeting, marketing personas. As digital marketing has progressed, the terminology may have changed, or a new buzzword might be pushed by the latest self-proclaimed marketing guru who has just figured it out, but for those in the know, all of this jargon…
DetailsWith a high today of 22 in Oshkosh, and snow coming down, I can’t help but daydream a little of warmer weather… Let’s all pretend we’re taking a quick weekend getaway to wherever is on the top of your bucket list, you’re out exploring and realize you’re hungry. You’ll probably grab your phone for a…
DetailsIn a meeting late last week, the E-Power Marketing team started talking about a great client testimonial that had just come in. As we were talking through the program and celebrating with the account team, we got onto the topic of how important reviews and user-generated content are for every brand’s digital marketing initiatives. They’re…
DetailsIt’s finally fall and 2020 is fast approaching! As the leaves begin to change colors, students all around are falling in routines of monitoring grades, handing in assignments, and realigning schedules. You may not be in school, but your business’s digital marketing plan could benefit by following suit. Have you been monitoring your online marketing…
DetailsWhether it makes you laugh, cry, or scream — or all three — we all love a good story. From books and movies to personal experiences, all of us have stories that have touched us in some way. With that in mind, the difference between good content marketing and great content marketing is storytelling. Unfortunately,…
DetailsYou know your website and social media presence should deliver powerful marketing. They are your billboards shown around the world. They can build relationships with new customers. They can reach and interact with your precise target audience. They can motivate your target audience to take actions that advance your business stronger than any of your…
DetailsE-Power is excited to welcome Apryle Krause to our team as a new online marketing account manager. She’s only been here a little over a week and she’s already shaking things up around the E-Power office. Apryle comes to us with 12+ years of marketing experience focused on client growth and interaction. She started her…
DetailsYou know effective digital marketing is crucial to your business success. But how do you know if you are getting effective work? Digital marketing is complex and full of jargon. Here are tips to make sure your digital marketing agency is delivering the goods and that both sides know what to expect. Demand reports that…
DetailsIf you’re reading this, you probably already know that buyer personas are important for your brand. Good buyer personas — also called marketing personas, customer personas, or audience profiles — help make your marketing efforts more focused, cohesive, and effective. At E-Power Marketing, we’ve looked at a variety of personas and put together our fair…
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