Whether it makes you laugh, cry, or scream — or all three — we all love a good story. From books and movies to personal experiences, all of us have stories that have touched us in some way. With that in mind, the difference between good content marketing and great content marketing is storytelling. Unfortunately,…
DetailsYou know your website and social media presence should deliver powerful marketing. They are your billboards shown around the world. They can build relationships with new customers. They can reach and interact with your precise target audience. They can motivate your target audience to take actions that advance your business stronger than any of your…
DetailsE-Power is excited to welcome Apryle Krause to our team as a new online marketing account manager. She’s only been here a little over a week and she’s already shaking things up around the E-Power office. Apryle comes to us with 12+ years of marketing experience focused on client growth and interaction. She started her…
DetailsYou know effective digital marketing is crucial to your business success. But how do you know if you are getting effective work? Digital marketing is complex and full of jargon. Here are tips to make sure your digital marketing agency is delivering the goods and that both sides know what to expect. Demand reports that…
DetailsIf you’re reading this, you probably already know that buyer personas are important for your brand. Good buyer personas — also called marketing personas, customer personas, or audience profiles — help make your marketing efforts more focused, cohesive, and effective. At E-Power Marketing, we’ve looked at a variety of personas and put together our fair…
DetailsInternet use is nearly ubiquitous in America. Only 10% of Americans do not use the internet. 77% of Americans own a smartphone. To put it simply, online is where you are going to find your buyers. Or, rather, where your buyers will find you. How have you adjusted your marketing and sales programs? How are you…
DetailsWe’ve already talked a lot about what buyer personas are and why they’re important for your brand. There’s no doubt that well-researched audience profiles can make all aspects of your marketing more effective and help align messaging across channels and departments. Awesome, right? Now comes the real challenge: creating effective personas! How exactly do you…
DetailsSearch Engine Optimization (SEO) offers powerful practices to lift your website’s search visibility to generate quality, free traffic. However, there are many hurdles that will keep your website from the search visibility your business deserves. 1. The site has too little content. Small Websites struggle to develop natural search visibility. If you want search visibility,…
DetailsTraditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…
DetailsIf you’re not seeing the results you want from your marketing efforts, you’re not alone. In fact, according to Hubspot and CMO… Only about 22% of businesses are satisfied with their conversion rates. 61% of marketers say generating traffic and leads is their top challenge. 93% of CMOs say they are under more pressure to…
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