What’s the role of AI in advertising in 2023?

Automation. AI. Machine Learning. Natural language processing. These terms are everywhere lately, especially in reference to digital marketing and advertising. It’s easy to feel like the computers are taking over. But are they? Computers and machine learning can only take your business so far. Critical parts of your company’s digital advertising strategy still need a…

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Collaborating for Impact: How our Digital Marketing Team Drives Better Results Together

The digital marketing industry constantly evolves, with new trends, technologies, and best practices always emerging. To be successful, experts must remain up-to-date on the latest developments and be willing to adapt their strategies as needed. At E/Power Marketing, our digital marketing team is intentionally focused on our core digital marketing niches, content marketing, email marketing,…

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Boutique Agency, Big Rewards: E/Power Marketing Earns Google Premier Partner Status, Clients Reap Benefits

E/Power Marketing has been named a Google Ads Premiere Partner, a status only awarded to the top 3% of Google Ads partners nationwide. E/Power has earned this award by hitting multiple milestones and various requirements, including managing the necessary ad spend, delivering significant agency and client revenue growth, and expanding our customer base regularly. While…

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Google Marketing Live Recap

Change.   It’s inevitable.   It is all around us in our daily lives. Personally, 2021 was a year of some big changes. I got married, moved, and started working for E/Power! As we have been moving through 2022, it has been fun thinking back and reflecting on how different my life was a year…

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