Earlier this week, we had a team meeting and talked through some of the best questions we’ve gotten in the last few weeks. One that stuck out to me was “What can I do to make the most impact for my business right now?” I thought that was such an important question, and one probably…
DetailsIf you have not already heard, Google made an exciting announcement earlier this week, by updating how Google Shopping results are determined. Since 2012, Google Shopping has operated as a paid advertising platform, but will soon be transitioned to mostly free listings! This is a great opportunity for businesses of all sizes to make online…
DetailsOver the last couple of weeks communities in the US and throughout the world have experienced dramatic changes in daily life. Friends, family members, and neighbors have learned to lean on each other more than they ever could have imagined. As for those of us in the business world, we were quickly prompted to understand…
DetailsSocial Media Tips for Local Businesses during COVID-19 As we continue dealing with the impact of the Coronavirus pandemic and Wisconsin’s Safer at Home order here in Oshkosh, it’s more important than ever for local businesses to stay connected to customers, employees, and their brand supporters. One of the best ways to stay connected and…
DetailsAlternate ways to conduct business during the Coronavirus crisis It’s no secret the Coronavirus is disrupting businesses. Trade shows are being canceled. Consumers are staying at home. Business travel is sharply curtailed. These disruptive changes are reactions to slow the spread of the disease by minimizing direct human interactions. Disruptive is the key word! How…
DetailsBusiness success happens when you know your audience. Don’t waste your money or time going after the wrong ideal customer. Do it right from the start. You’ll get better results and your investment will return a higher payback. In the grand scheme of your digital spend, an investment in buyer personas is a drop…
DetailsEffective SEO Needs Buyer Personas As my colleagues have been chatting about buyer personas and how they are the key to one’s marketing, from an SEO perspective it is crucial to know the “who’s” and “what’s” of your ideal buyers. From an SEO perspective, we love buyer personas because they allow us to optimize your…
DetailsBefore developing content for a new client at our agency, our content team asks whether or not the client has buyer personas. It’s an important first step because buyer personas — otherwise known as audience personas or customer profiles — are critical to online marketing success, and specifically to content marketing success. In fact, they…
DetailsThe impact of a well-researched and fully developed buyer persona cannot be overstated. Making sure that every department — from product development to sales to marketing to customer service — knows the buyer inside and out is crucial to a company’s long-term success. When considering the significant investment that can come with digital advertising, it…
DetailsBuyer personas are an integral piece of any successful marketing strategy, as they help companies identify the needs and interests of potential consumers. In last week’s Persona’s Impact Intro article, we talked about how over-complicated the marketing industry has made personas. While the strategy, data, and insight that goes into them certainly needs to be…
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