You know effective digital marketing is crucial to your business success. But how do you know if you are getting effective work? Digital marketing is complex and full of jargon. Here are tips to make sure your digital marketing agency is delivering the goods and that both sides know what to expect. Demand reports that…
DetailsIf you’re reading this, you probably already know that buyer personas are important for your brand. Good buyer personas — also called marketing personas, customer personas, or audience profiles — help make your marketing efforts more focused, cohesive, and effective. At E-Power Marketing, we’ve looked at a variety of personas and put together our fair…
DetailsInternet use is nearly ubiquitous in America. Only 10% of Americans do not use the internet. 77% of Americans own a smartphone. To put it simply, online is where you are going to find your buyers. Or, rather, where your buyers will find you. How have you adjusted your marketing and sales programs? How are you…
DetailsWe’ve already talked a lot about what buyer personas are and why they’re important for your brand. There’s no doubt that well-researched audience profiles can make all aspects of your marketing more effective and help align messaging across channels and departments. Awesome, right? Now comes the real challenge: creating effective personas! How exactly do you…
DetailsSearch Engine Optimization (SEO) offers powerful practices to lift your website’s search visibility to generate quality, free traffic. However, there are many hurdles that will keep your website from the search visibility your business deserves. 1. The site has too little content. Small Websites struggle to develop natural search visibility. If you want search visibility,…
DetailsTraditional marketing communication is complicated. Digital marketing is exponentially more complex. You know your integrated marketing program needs digital marketing to make your entire program more effective, but how do you structure your marketing team to get the digital marketing job done? Build an In-House Team or Hire a Digital Marketing Agency? There are pros…
DetailsIf you’re not seeing the results you want from your marketing efforts, you’re not alone. In fact, according to Hubspot and CMO… Only about 22% of businesses are satisfied with their conversion rates. 61% of marketers say generating traffic and leads is their top challenge. 93% of CMOs say they are under more pressure to…
DetailsAccording to data from Think With Google, search is the most common way in which travelers discover the brand they ultimately book with during the travel planning phase — and the number of searchers only continues to rise. Therefore, SEO — and really all aspects of online marketing — are essential in trying to compete…
DetailsWe’re all about tracking things here at E-Power. One of the best ways to do that is by using Google Analytics. Let’s start from the beginning and discuss setting up Goals in Google Analytics. What is a Goal in Google Analytics? Goals are a way within Google Analytics to measure key actions, activities, leads, or…
DetailsA good search engine optimization strategy is crucial to the success of your overall marketing. SEO helps improve the quality and usability of your website and how search engines respond to it, leading to higher search engine rankings, more traffic, a better user experience, and increased trust from visitors. The execution of your SEO strategy…
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