End-To-End Digital Advertising Management
At E-Power, we treat your digital advertising programs like our own. Through research and platform recommendations, regular account optimizations, and transparent reporting, we empower you to do more with your digital advertising budget.
End-to-end digital advertising management is designed to achieve your desired goals with full transparency and clarity. If you often think to yourself, “What am I paying my current provider for?” or “Our current provider seems to be patting themselves on the back for metrics that are meaningless to my business,” we would love to show you how our programs are focused on connecting your hard-earned ad dollars directly to sales.
Our digital advertising services helped a pottery tools company boost its sales from advertising by nearly 10% YoY with more than 22,000 transactions from ads.
Our targeted Google Ads program brought in more than $632,000 in ecommerce transactions for an electrical product provider.
Through diligent ad optimization efforts, paired with form tracking, our team was able to help a real estate valuation company garner 34 new leads from Google ads, while driving down cost per lead by 30%.
Why Is Advertising an Important Piece of Your Marketing Program?
Today’s online landscape is filled with distractions and competition. How can your brand cut through the noise and get noticed?
Our digital advertising team knows that a strategic, well-designed advertising plan can do more than just sell products or services (though it does that, too). An optimized digital marketing program puts the right messages in front of the right customers at the right times.
A strong advertising program puts your brand front and center at every touchpoint along the path to purchase. The right messaging develops new relationships, turns prospects into customers, builds a loyal following, and establishes your brand as a key industry player online and offline.
Digital Advertising Services
PPC Ads
Organic rankings don’t happen overnight. An investment in Pay-Per-Click (PPC) Microsoft or Google Ads will help you to show up in search results on a cost-per-click basis. We set up benchmarks to track performance, allowing us to measure leads and sales, making the investment scalable.
Display Ads
Display ads can reach new clients at a relatively low cost, increasing website visits and interest in the products and services that your company offers. This can influence potential customers later to perform a search for your products and services or put them into an audience list to get a more sales-focused message later.
Video Advertising
Video not only helps garner important brand awareness, it also boosts trust in your brand. Video advertising can help you reach prospects in all stages of the funnel, allowing you to build effective awareness and frequency through another channel.
Connected TV (or OTT)
Running advertisements across connected devices like smart TVs, gaming consoles, and streaming devices (Chromecast, Roku, etc.), CTV campaigns (also known as OTT, Digital Out Of Home, and Streaming Audio) include granular targeting and competitive CPM (cost per thousand) rates.
Geofencing/Programmatic
Programmatic advertising is a means of purchasing and optimizing digital advertising across various platforms using automated, data-driven technologies. This gives you a real-time opportunity that is platform-agnostic in the sense that it can be applied across multiple online advertising platforms all at once. Imagine being able to target users on their journey across TikTok, Meta, and Google all at once.
Competitive Conquesting
Using programmatic advertising to target your competitors’ audiences, we can make sure your brand is top of mind and help you stand out in the industry.
Native Advertising
Native advertising aligns advertisers next to relevant content while blending in with the formatting and style of the publication. E-Power offers highly targeted, in-feed native placements, carousel, and sponsored article formats for media strategies focused on driving both user engagement and overall campaign efficiency.
Social Media Advertising
The increased exposure, specialized targeting tactics, variety of ad formats, and influence on consumer behavior make social channels an effective way to reach your audience at multiple stages of the buying funnel.
Ad Budgeting, Placement, & Management
We recognize that marketing budgets are not unlimited, so our expert team takes the time to get to know your specific business goals and available budget in order to craft custom recommendations to achieve those goals. We aren’t afraid to let our clients know when there are opportunities to improve results with new strategies or additional funds, but our clients have the final say in all decisions. We meticulously manage all our clients’ campaigns across all advertising platforms, ensuring that we continually earn your trust by spending your precious marketing dollars wisely to drive meaningful results for your business.
Retargeting
As the name implies, retargeting ads target people who have previously visited your website. Decisions typically aren’t made on the first visit, making remarketing ads a crucial way to continue the conversation. Retargeting options include display and social retargeting, direct mail retargeting, and email retargeting.
Improve Your Advertising Performance
We are a Google Premier Partner, a status granted to only the top 3% of all advertising agencies nationwide. That means we get early access to product betas, Google Insights briefings on consumer behavior and industry trends, 24-hour advanced Google Ads support, and exclusive access to industry events and thought leadership.
Tapping into our wealth of experience and industry access, our team empowers you to make key business decisions, stretch your marketing dollars, and improve your relationships with customers.
“Digital advertising is creativity powered by data. It’s the art of crafting strategic programs to achieve our clients’ business goals, coupled with the ability to extract actionable insights from data. Not every consumer will be a client’s ideal customer. The beauty and challenge of good marketing is finding the right way to connect our clients to the right people, which in turn, helps our clients achieve their business goals, all within an ever-changing landscape.”
– Andi Thiel, Digital Advertising Strategist
E-Power Marketing
