Turn Website Visitors into Customers with Direct Mail Retargeting

How It Works

A Small Pixel That
Delivers Serious ROI

In the age of digital overload, cutting through the noise has never been harder. 

You’ve likely heard of retargeting, the marketing strategy that re-engages users who have previously interacted with your website by serving tailored ads designed to bring them back to your site and convert them into a customer.

But have you heard of direct mail retargeting?

Using a tracking pixel on your site, we identify your website visitors and send them a follow-up marketing communication via a direct mail postcard, bridging the traditional and digital marketing gap and driving them back to your site.

This powerful blend of digital strategy and traditional marketing let’s you re-engage your website visitors not just online but with a beautifully designed postcard delivered straight to their mailbox. 

It’s your second chance to make a lasting impression!

 

Why tap into print

Benefits of Direct Mail Retargeting

Higher Response Rates Than Digital Alone

Direct mail retargeting is shown to have 10-30x the response rate of just digital.

Better Reach Than Traditional Retargeting

You can reach up to 70% of your website visitors with a personalized postcard.

It's Cost-Effective (as low as $1.25/Postcard)

As CPCs rise during election season, this low-cost option can help you re-engage website visitors and boost sales.

Reach Those Who Have Opted Out of Email

Whether they opted out of email, or their inbox is flooded with messages, direct mail can be a great way to get in front of an engaged audience.

Take Them From Consideration to Purchase

You can target by page, meaning you can have clear insight into your website visitor's intent and send them personalized post cards that help push them to purchase!

You Can Take an Always-On or Scalable Approach

Turn it on and let it run, test it out on one section of your site, or expand it to several service areas to grow your revenue.

join the success

See Our Direct Mail Retargeting Success Stories

Diamond Core

Thousands in Net New Revenue from Direct Mail Retargeting

In three months, we helped DiamondCore Tools get a second-chance to reach website visitors through a direct mailer, which had a 32% engagement rate and an outstanding 27% conversion rate, resulting in a 12:1 Return on Ad Spend (ROAS).
The Inspired Home Show Logo

A Successful Campaign With a 94:1 ROAS

The Inspired Home Show tapped into E-Power's digital marketing expertise to reach website visitors and drive trade show participation. More than 33% of postcard recipients returned to the site and 3% of them completed registrations to exhibit or attend.

Contact Us

Don’t let potential customers slip through the cracks! 

Take the next step toward a more connected and effective marketing strategy.