Boosting Sales for a Pool Liner Manufacturer with a Data-Driven Strategy
The Challenge
In 2001, LinerWorld, an e-commerce company selling pool liners and accessories, was new to the scene and looking to increase website traffic and establish a long-term e-commerce strategy. Fast-forward 20 years, and the digital landscape has changed dramatically. LinerWorld faces many of the same challenges that other e-commerce companies face—generating qualified website traffic, seasonality, and maximizing marketing budget.
The Solution
Over the past two decades, E-Power has focused on implementing a flexible marketing strategy backed by data. We’ve maintained a strong collaborative relationship with the client’s internal team, including marketing strategy sessions and check-ins.
Comprehensive Marketing Insights
E-Power created a customized report dashboard with real-time insights into campaign performance, lead quality, cost per acquisition, sales trends, and more.
This data allows for transparent discussions both internally and with the client on what’s working, what isn’t, and what adjustments are needed.
“At E-Power, we’ve built trust with LinerWorld for more than two decades. That kind of partnership is rare in this industry and it has been driven by our transparent approach, and it’s the reason clients continue to choose us year after year. Our transparent and robust dashboards gave the client real-time insights into performance, helping them stay ahead of seasonal volatility. By tracking trends and making data-driven adjustments on the fly, we empowered them to pivot quickly, optimize campaigns, and maintain steady growth during unpredictable market shifts.“
Ellie Gunville, Owner
E-Power Marketing
Targeted Marketing Strategies
We’ve implemented content marketing initiatives, digital advertising strategies across diverse channels, social media management, SMS, and email marketing campaigns.
Our fluid digital marketing programs allow us to accomodate LinerWorld’s needs and consumer shifts — such as increasing marketing efforts during the stay-at-home boom of the COVID-19 pandemic.
Seasonal Alignment
We’ve worked with LinerWorld to craft a flexible strategy that addresses seasonal budget and business needs.
Our efforts ramps up in the spring and summer with seasonally-aligned messaging to allow the client to capture customers during peak times. As the temperatures dip, we adjust messaging and pivot efforts to them up for off-season leads.
“A seasonal and flexible approach allows us to best support LinerWorld and their customers all year long. We share timely and personalized messaging during peak swimming seasons while still addressing off-season needs, fostering consistent year-round growth.”
— Emily Miels, Inbound Strategist,
E-Power Marketing
The Results
Our agile approach to digital marketing makes it easy for LinerWorld to lean on us for marketing support as needed to reach revenue goals.
Our long-standing relationship with LinerWorld is a testament to the power of transparency and data. By building trust through transparent reporting and consistent communication, we were able to help this company make a name in the pool industry.
