Driving Success Through Data-Driven Solutions for Same Day Windshield
Same Day Windshields is an automotive glass repair business. Based in Florida, the company faces a variety of unique regional challenges, from working with snowbirds and travelers to dealing with storm and hurricane damage.
SDW came to E-Power Marketing in 2021 looking for a trusted marketing partner after not getting the advertising results it expected.
The Challenge
“We came to E-Power Marketing [in 2021] to find a marketing agency that could be trusted to deliver real results. We had experienced declining results from our advertising efforts and needed help to drive profitability and growth as well as properly attributing revenue.”
Casey Lang, Chief Operations Officer
Same Day Windshield
The company was looking for help lowering their customer acquisition costs. They also wanted to acquire more insurance-based jobs, as insurance-based jobs are three times more profitable than cash-based jobs.
As we dove into their market and previous results, we found a major gap in the current tracking and attribution setup.
The Solution
The cornerstone of our approach was transparency.
Our first step was to close the tracking and attribution gap. We implemented advanced tracking tools, including Google Analytics and call tracking, to give SDW full visibility into how we were spending each dollar of their marketing budget. Using a real-time transparent dashboard, we are able to communicate results almost in real-time and uncover inefficiencies.
“We built a 15-page report showing a program overview, revenue, conversion rates, lead volumes, phone calls overview, forms overview, channel breakdown, and more. Armed with data, we deployed a competitor campaign that allowed our client to start stealing market share from competitors in the Florida area. We also created an end-to-end digital advertising management solution that aligns marketing and sales and continues to scale revenue.”
Andi Thiel, Digital Advertising Strategist, E-Power Marketing
The Results
Our transparent, data-centric approach lead to revenue growth of 30% in the first year. Since then, we’ve continued to adapt and help SDW grow their business. By delivering measurable results and providing clear, actionable insights, we established a long-lasting relationship built on trust and accountability.
“To get real results in marketing, you need to clearly see where your investment is going. Transparency makes success a lot easier to achieve when you can directly tie your marketing efforts to closed deals or sales.”
Justin Tadych, Owner, E-Power Marketing
