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The Basics Of Digital Metrics

The Basics of Digital Metrics

All too often, we hear that clients who have worked with other digital marketing agencies either don’t get digital marketing reports or, if they do, there is so much industry-specific jargon that they don’t really get value out of the reports. As a result, any reports they get are ignored or tossed to the side.…

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Why Did My Organic Traffic Drop

Why Did My Organic Traffic Drop?

With the ever-changing search engine algorithms, ranking factors, personalization, machine learning, etc., keeping your organic search visibility high is a constant battle. And that’s not even taking into account the new SERP layouts! If you’ve included search engine optimization within your integrated marketing plan for any length of time, chances are, you’ve experienced a drop…

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The Evolution of Google Analytics Infographic

The Evolution of Google Analytics

Google Analytics is the market leader in website analytics services, and with 10+ years of experience under their belt the platform has come a long way since the launch of its first version. Today we’re looking back at the history of Google Analytics, traveling back to 2005 when Google acquired Urchin Software Company through to…

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Don’t Fall for Spam Traffic

You recently noticed a huge spike in traffic to your website. Your Social Media efforts, Online Advertising campaigns, and SEO strategies must be working! Yippee, right? Not so fast! Before you go off bragging to your boss, you might want to take a closer look at that traffic. Spam traffic has been around for years,…

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What is Mobile Analytics

The population of smart phones, PDAs, and similar technology is booming. The popularity of these technologies is causing an increase in the number of users accessing the Web using their mobile devices. This is creating both new challenges and new opportunities for website owners. When it comes to measurement of these users, basic analytics will…

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