content focused on emerging platforms, new features, big shifts, and trends that businesses should know about
Google is always working on improvements to their algorithm through big (and small) updates over the years. These algorithm updates are meant to ensure that searchers are being shown the most relevant, high-quality, and user-friendly pieces of content on the web. These updates are one of the many reasons that search engine optimization is never…
We’ve talked to so many brands, from our neighbors here in the Fox Cities to long-term clients from the coasts who know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get…
A lot of people think that search engine optimization (SEO) is a one-and-done project, but great SEO involves a long-term commitment. Your website shouldn’t be stagnant, and search engines themselves continue to evolve as new updates are constantly rolling out. Google has always been focused on providing its own users with the most relevant websites…
Facebook and Instagram make up the two most popular social media sites with over 3 million active monthly users combined, and since Facebook owns Instagram, businesses can use one advertising platform to reach people on both sites, making it a powerful tool. As a small or medium-sized local business, you’ve undoubtedly heard over and over…
Do you have an incredibly loyal customer base? Do your customers continually come back to you and purchase at such a high rate that you are willing to pay a little extra for their clicks? Or maybe you have a business with a long buyer’s journey and you know that people who have already visited…
Here at E/Power Marketing, we are passionate about helping local businesses succeed. Local businesses are an important part of the financial well-being of the communities they serve, help define a community identity, and are filled with creative, hard-working individuals. But we also recognize that local businesses are up against their own unique set of challenges.…
It’s estimated that around 111.8 million people in the United States use voice assistants at least once a month. Voice search is becoming a constant in many people’s daily lives. Having your website well-positioned is becoming increasingly important as it becomes easier and easier to search the Internet. Learn what voice search is, some of…
As companies reopen and adapt to our new sense of normal during the ongoing COVID-19 pandemic with varying restrictions, there are quite a few digital advertising tips to keep in mind. We love helping businesses better understand the opportunities digital marketing presents, especially in today’s challenging climate. Seize The Opportunity When the lockdowns started,…
Earlier this week, we had a team meeting and talked through some of the best questions we’ve gotten in the last few weeks. One that stuck out to me was “What can I do to make the most impact for my business right now?” I thought that was such an important question, and one probably…
If you have not already heard, Google made an exciting announcement earlier this week, by updating how Google Shopping results are determined. Since 2012, Google Shopping has operated as a paid advertising platform, but will soon be transitioned to mostly free listings! This is a great opportunity for businesses of all sizes to make online…