content focused on emerging platforms, new features, big shifts, and trends that businesses should know about
As an owner or employee at a small business, you have a lot on your plate. You’re probably wearing a lot of hats, juggling responsibilities, and feeling a bit overwhelmed from time to time. You also likely have a list a mile long of all the things you wish you had time for such as…
“Add To Cart,” “Proceed To Checkout,” “Submit Order.” The process of online shopping is quick and painless, which is the main reason why consumers tend to lean toward online shopping versus in-person. In order to keep up with this change, Facebook Shop and Instagram Shop are two big social media platforms that businesses are turning…
Summer is in full swing here in Oshkosh and throughout the Midwest! People are seemingly making up for lost time this summer, shopping, eating out, and catching up with family and friends. As a business owner, you are likely wondering how to get in on the action, and get more customers through your door! Here…
Google is always working on improvements to their algorithm through big (and small) updates over the years. These algorithm updates are meant to ensure that searchers are being shown the most relevant, high-quality, and user-friendly pieces of content on the web. These updates are one of the many reasons that search engine optimization is never…
We’ve talked to so many brands, from our neighbors here in the Fox Cities to long-term clients from the coasts who know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get…
A lot of people think that search engine optimization (SEO) is a one-and-done project, but great SEO involves a long-term commitment. Your website shouldn’t be stagnant, and search engines themselves continue to evolve as new updates are constantly rolling out. Google has always been focused on providing its own users with the most relevant websites…
Facebook and Instagram make up the two most popular social media sites with over 3 million active monthly users combined, and since Facebook owns Instagram, businesses can use one advertising platform to reach people on both sites, making it a powerful tool. As a small or medium-sized local business, you’ve undoubtedly heard over and over…
Do you have an incredibly loyal customer base? Do your customers continually come back to you and purchase at such a high rate that you are willing to pay a little extra for their clicks? Or maybe you have a business with a long buyer’s journey and you know that people who have already visited…
Here at E/Power Marketing, we are passionate about helping local businesses succeed. Local businesses are an important part of the financial well-being of the communities they serve, help define a community identity, and are filled with creative, hard-working individuals. But we also recognize that local businesses are up against their own unique set of challenges.…
It’s estimated that around 111.8 million people in the United States use voice assistants at least once a month. Voice search is becoming a constant in many people’s daily lives. Having your website well-positioned is becoming increasingly important as it becomes easier and easier to search the Internet. Learn what voice search is, some of…