Trends come and go faster than the squeaky cheese curds we just bought (seriously, how are they already gone?). Reactive marketing is the art of capitalizing on cultural trends in real-time. Don’t get us wrong, it’s tempting to hop on every trend. They’re cultural moments that feel like everyone is in on them, and brands…
When you think of LinkedIn, a few things might come to mind: job hunting, promotion announcements, or those viral feel-good posts that are equal parts inspiring and a little cringe. And sure, that’s mostly personal content—but what about company posts? Are you just tossing out the occasional birthday shoutout or work anniversary to keep the…
In 2025, social media is more unpredictable than ever. Platforms are changing the rules, organic reach is plummeting, ad costs are skyrocketing, and AI-generated content is flooding feeds. Meanwhile, users are scrolling past branded posts faster than ever, leaving businesses wondering: Is social media still worth it? If you’re struggling to keep up, you’re not…
As we’re starting to wrap up 2024, we’re having a lot of discussions internally and with our clients about “what’s next” and what to expect for 2025. With an eye on the future, we’ve put together a list of 2025 digital marketing trends that are likely to impact businesses in the year to come. We’ve…
At E-Power Marketing, we’re committed to equipping your business with the tools and strategies needed to reach your goals. As you’re building your 2025 digital marketing strategy, it’s important to start with a holistic, forward-looking approach, especially with rapid shifts in technology, consumer behavior, and economic conditions. With that in mind, here are some big-picture…
It happened. You blinked and it’s Q4 already. That means Black Friday and Cyber Monday (BFCM) are right around the corner. This year, retail sales between Black Friday and Cyber Monday are forecasted to top $75 billion, which accounts for roughly 8% of all holiday shopping. In short, it’s a big deal. Is your business…
Born between 1997 and 2012, Gen Z is set to make up more of the workforce than Baby Boomers this year. With the oldest members of this generation reaching their mid- to late-20s, Gen Z is quickly shaking things up with their growing buying power. According to financial experts, Zoomers will soon become “the wealthiest…
Video is showing no signs of slowing down. According to the Interactive Advertising Bureau (IAB), total digital video advertising spend is growing nearly 80% faster than total media overall. With the video advertising space evolving rapidly, it can be hard to know where to invest your energy and budget. We’re here to guide you through…
At E-Power, we’ve been implementing direct mail retargeting strategies for our customers for years now. As a digital-focused marketing agency, we often get asked, “Is direct mail effective?” The answer? Absolutely. We’ve found direct mail retargeting to be a great strategy for many of the businesses we partner with. If you’re not familiar, direct mail…
A cohesive marketing journey requires integrating both online and offline strategies. Direct mail retargeting bridges the gap between digital interactions and physical marketing, creating a seamless experience for customers that enhances engagement and results across channels. What is Direct Mail Retargeting? Direct mail retargeting is an innovative marketing strategy where you send targeted postcards or…