According to data from Think With Google, search is the most common way in which travelers discover the brand they ultimately book with during the travel planning phase — and the number of searchers only continues to rise. Therefore, SEO — and really all aspects of online marketing — are essential in trying to compete…Details
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Video will account for 74% of all web traffic in 2017. Snapchatters watch 10 billion videos each day. More video content is uploaded to the web in one month than TV has created in 30 years. Do I have your attention yet? Video content plays a huge role in content marketing, and brands in all…Details
In the world of online advertising, the travel industry is one of the most brutal and cutthroat verticals around. Whether you are competing in Google Ads with big travel brands, or trying to gain back some control from Online Travel Agents, you are matched up against billions of dollars of ad spend and marketing budgets…Details
As a hotel, resort or other hospitality or tourism brand, competition is fierce. Understanding how and why travelers are making their decisions is vital for any brand looking to generate better business results. We’re shining some light on how travelers are making their booking decisions, to help you better understand where to focus your efforts. 1.…Details
The hospitality and travel industries have based their businesses around visuals, positive referrals, and great customer service for years. The goal from these strategies is to win new business and keep that business coming back. Instagram has provided hospitality brands a platform to engage all three of these areas at an exponential rate. As millennials…Details
Consumers today are so accustomed to using Online Travel Agents like Priceline, Expedia or Hotels.com that it’s hard to imagine a successful hotel marketing plan that doesn’t include using an OTA in some form or another. While they have their place, should they be the cornerstone of your Online Marketing plan? If not, what is…Details
Next month I will be in Seattle for a wedding. My boyfriend and I have never been there, and we have the weekend to explore since the wedding is during the week. While we are there, we will be relying on our smartphones to show us where to go, what to eat, etc. The businesses…Details