Like it or not, generative AI search is officially here. May 2024 marked the official rollout of Google’s Search Generative AI Experience, and we’ll see continued impact moving forward. This means a pretty significant shift in how people use search engines and how businesses and marketers should be adjusting their SEO strategies. As we enter…
One of the biggest opportunities that B2B and service-based businesses and marketers have today is understanding the impact that digital marketing efforts can have on their bottom line. Have you seen responses like this if you asked your marketing team or agency how marketing efforts are impacting your net income? 30% increase in traffic from…
We want to extend a heartfelt thank you to everyone who joined us at our Open House this month! We were so excited to welcome family, friends, clients, partners, and neighbors into our new space at City Center. As a team, we’ve been settling into the new office for a few months, but cutting the…
As one of the most anticipated advertising events of the year, the Super Bowl provides a platform for brands to showcase their creativity, wit, and marketing prowess to an audience of millions. While we enjoyed watching the San Francisco 49ers and Kansas City Chiefs, our digital advertising team loved the commercials almost as much as…
In today’s always-connected-and-online culture, providing useful information and experiences to your customers is not something to consider. It’s a crucial key to business success and an expectation from consumers. Inbound marketing uses non-paid marketing tactics to attract, engage, and delight customers. Through search engine optimization (SEO), email, content creation, and social media, you can connect…
In the spirit of the season, we are once again making charitable donation gifts for the holidays in honor of you — our valued clients and partners. This is our third year of giving back during the holidays, and it’s a meaningful tradition for us to support some of the causes that mean the most…
As we celebrate 25 years in business, the E-Power Marketing team is excited to launch our updated brand as a reflection of who we are as an agency and how we’re moving forward.
What Are the Benefits of Hiring a Digital Marketing Agency? If you own a business, you have a digital footprint. Period. The digital marketing tools you use and what people say about you on the internet shape your online presence. Even if you’ve made an effort to keep your business offline, odds are high that…