It happened. You blinked and it’s Q4 already. That means Black Friday and Cyber Monday (BFCM) are right around the corner. This year, retail sales between Black Friday and Cyber Monday are forecasted to top $75 billion, which accounts for roughly 8% of all holiday shopping. In short, it’s a big deal. Is your business…
Born between 1997 and 2012, Gen Z is set to make up more of the workforce than Baby Boomers this year. With the oldest members of this generation reaching their mid- to late-20s, Gen Z is quickly shaking things up with their growing buying power. According to financial experts, Zoomers will soon become “the wealthiest…
Video is showing no signs of slowing down. According to the Interactive Advertising Bureau (IAB), total digital video advertising spend is growing nearly 80% faster than total media overall. With the video advertising space evolving rapidly, it can be hard to know where to invest your energy and budget. We’re here to guide you through…
At E-Power, we’ve been implementing direct mail retargeting strategies for our customers for years now. As a digital-focused marketing agency, we often get asked, “Is direct mail effective?” The answer? Absolutely. We’ve found direct mail retargeting to be a great strategy for many of the businesses we partner with. If you’re not familiar, direct mail…
A cohesive marketing journey requires integrating both online and offline strategies. Direct mail retargeting bridges the gap between digital interactions and physical marketing, creating a seamless experience for customers that enhances engagement and results across channels. What is Direct Mail Retargeting? Direct mail retargeting is an innovative marketing strategy where you send targeted postcards or…
Ever wonder why some brands have “fans,” not just customers? A lot of times it comes down to your company culture. Today’s consumers and job seekers are more discerning than ever. They want to work with humans and to be treated as more than consumers and numbers on a page. They’re seeking brands and employers…
As online shopping continues to surge year after year, this trend shows no signs of slowing down. And it’s not just Amazon we’re talking about. People are ordering everything from groceries to gadgets with just a few clicks. With this influx of digital traffic, the temptation to boost reviews for your business can be strong—especially…
Like the rest of the world, our team has been tuning into the Paris Olympics and watching the best of the best compete. Watching record-holders like Simone Biles has made me think about the flexibility that being an athlete competing at that level requires—both on and off the competition stage. Olympic athletes need flexibility to…
In the business world, it is easy to get caught up in a cycle of immediate sales targets and quarterly revenue goals. These metrics are critical, but they aren’t the only gauge of a business’s health and strength. And they don’t paint the full picture of what effective marketing can achieve. While quantifiable outcomes like…
If you’re in marketing and you’ve been in the industry for a year–or twenty–you’ve likely recognized that there are constant disruptions, ever-shifting trends, new and emerging technologies, and changing consumer behaviors. If those challenges aren’t enough to rattle your confidence in your organization’s marketing efforts, the lack of transparency from many marketing and media agencies…