content focused on best practices for small/medium businesses to implement and follow
Change. It’s inevitable. It is all around us in our daily lives. Personally, 2021 was a year of some big changes. I got married, moved, and started working for E/Power! As we have been moving through 2022, it has been fun thinking back and reflecting on how different my life was a year…
Do you own or work at a small to midsize business, with a local customer base? Are you struggling to break through the noise and reach your target audience? Unsure of how to best invest your advertising budget to really move the needle and get the best return? You’re in luck, we wrote this blog…
As an owner or employee at a small business, you have a lot on your plate. You’re probably wearing a lot of hats, juggling responsibilities, and feeling a bit overwhelmed from time to time. You also likely have a list a mile long of all the things you wish you had time for such as…
“Add To Cart,” “Proceed To Checkout,” “Submit Order.” The process of online shopping is quick and painless, which is the main reason why consumers tend to lean toward online shopping versus in-person. In order to keep up with this change, Facebook Shop and Instagram Shop are two big social media platforms that businesses are turning…
Local SEO tips for small businesses Ranking high on Google for certain keywords can be difficult but if you have a target audience in a specific geographic location, narrowing your search visibility down so the people you want to reach are finding you online may seem impossible, especially if you are not sure what to…
When a company or brand is ready to reach out to a digital marketing agency for help, the conversation almost exclusively starts in one of three ways. I have been doing (insert digital marketing tactic like social media marketing, pay per click, etc) and it’s not having the desired impact. I have been told I…
We refer to any business that meets with customers face-to-face as a “local business”. If you have a store-front or a service area, you have a local audience, which makes you a local business. You may be a one-person team running things all on your own, or a national chain. Your direct interaction with customers…
We’ve talked to so many brands, from our neighbors here in the Fox Cities to long-term clients from the coasts who know they need to be on social media but aren’t sure how to keep up with the channels in a truly meaningful way, or how to generate great results from their efforts. To get…
I’m going to go ahead and assume you’re using Google Analytics for site data and audience insights, if you’re not, we should talk, soon. Seriously, I’d love to hear why you’re not using Google Analytics, send me an email and let me know!) I’m also going to assume that you’re ready to take your content…
Google Analytics is one of our most-used, best-loved tools here at E/Power Marketing! Being able to track and understand how people are using your website is a must when it comes to making strategic, responsible marketing recommendations. We look forward to exploring your reports and helping you understand your visitors to drive better results. To…