As the year winds down, it’s the perfect time to look at your marketing performance in 2025. Creating a comprehensive end-of-year marketing report helps you understand what worked, what didn’t, and where you have room to grow. It’s not just about analyzing data; it’s about setting your business or marketing team up for a focused…
Trends come and go faster than the squeaky cheese curds we just bought (seriously, how are they already gone?). Reactive marketing is the art of capitalizing on cultural trends in real-time. Don’t get us wrong, it’s tempting to hop on every trend. They’re cultural moments that feel like everyone is in on them, and brands…
A few years ago, the internet dared us to name a more iconic duo — and we’re throwing organic and paid social into the ring. Are we late to the trend? Maybe. Are we wrong? Not at all. Organic and paid social go hand in hand to deliver the results you’re looking for. But here’s…
Spring is all about starting fresh; your digital advertising strategy should be no exception. As you or your business prepare for the spring season, it’s the perfect time to evaluate what’s working, clean out what’s not, and invest in new opportunities that could make a significant impact. The E-Power Ads Team is here to share…
A poorly designed or outdated website has the same effect in the digital world. It signals to visitors that your business might not be professional, trustworthy, or ready to meet their needs. Like it or not, your website is the first interaction many customers have with your business — and first impressions matter. Your website…
At E-Power Marketing, we’re committed to equipping your business with the tools and strategies needed to reach your goals. As you’re building your 2025 digital marketing strategy, it’s important to start with a holistic, forward-looking approach, especially with rapid shifts in technology, consumer behavior, and economic conditions. With that in mind, here are some big-picture…
It happened. You blinked and it’s Q4 already. That means Black Friday and Cyber Monday (BFCM) are right around the corner. This year, retail sales between Black Friday and Cyber Monday are forecasted to top $75 billion, which accounts for roughly 8% of all holiday shopping. In short, it’s a big deal. Is your business…
Born between 1997 and 2012, Gen Z is set to make up more of the workforce than Baby Boomers this year. With the oldest members of this generation reaching their mid- to late-20s, Gen Z is quickly shaking things up with their growing buying power. According to financial experts, Zoomers will soon become “the wealthiest…
Video is showing no signs of slowing down. According to the Interactive Advertising Bureau (IAB), total digital video advertising spend is growing nearly 80% faster than total media overall. With the video advertising space evolving rapidly, it can be hard to know where to invest your energy and budget. We’re here to guide you through…
At E-Power, we’ve been implementing direct mail retargeting strategies for our customers for years now. As a digital-focused marketing agency, we often get asked, “Is direct mail effective?” The answer? Absolutely. We’ve found direct mail retargeting to be a great strategy for many of the businesses we partner with. If you’re not familiar, direct mail…