content focused on best practices for small/medium businesses to implement and follow
If you’re a business owner or marketing team leader and you’re considering investing in artificial intelligence (AI) systems rather than building your marketing team or budget, this article is for you. If you look at recent headlines or scroll through LinkedIn, you’ve probably seen business leaders talking about how AI is the future. There’s no…
The digital marketing industry constantly evolves, with new trends, technologies, and best practices always emerging. To be successful, experts must remain up-to-date on the latest developments and be willing to adapt their strategies as needed. At E/Power Marketing, our digital marketing team is intentionally focused on our core digital marketing niches, content marketing, email marketing,…
E/Power Marketing has been named a Google Ads Premiere Partner, a status only awarded to the top 3% of Google Ads partners nationwide. E/Power has earned this award by hitting multiple milestones and various requirements, including managing the necessary ad spend, delivering significant agency and client revenue growth, and expanding our customer base regularly. While…
Change. It’s inevitable. It is all around us in our daily lives. Personally, 2021 was a year of some big changes. I got married, moved, and started working for E/Power! As we have been moving through 2022, it has been fun thinking back and reflecting on how different my life was a year…
Do you own or work at a small to midsize business, with a local customer base? Are you struggling to break through the noise and reach your target audience? Unsure of how to best invest your advertising budget to really move the needle and get the best return? You’re in luck, we wrote this blog…
As an owner or employee at a small business, you have a lot on your plate. You’re probably wearing a lot of hats, juggling responsibilities, and feeling a bit overwhelmed from time to time. You also likely have a list a mile long of all the things you wish you had time for such as…
“Add To Cart,” “Proceed To Checkout,” “Submit Order.” The process of online shopping is quick and painless, which is the main reason why consumers tend to lean toward online shopping versus in-person. In order to keep up with this change, Facebook Shop and Instagram Shop are two big social media platforms that businesses are turning…
Local SEO tips for small businesses Ranking high on Google for certain keywords can be difficult but if you have a target audience in a specific geographic location, narrowing your search visibility down so the people you want to reach are finding you online may seem impossible, especially if you are not sure what to…
When a company or brand is ready to reach out to a digital marketing agency for help, the conversation almost exclusively starts in one of three ways. I have been doing (insert digital marketing tactic like social media marketing, pay per click, etc) and it’s not having the desired impact. I have been told I…
We refer to any business that meets with customers face-to-face as a “local business”. If you have a store-front or a service area, you have a local audience, which makes you a local business. You may be a one-person team running things all on your own, or a national chain. Your direct interaction with customers…