Like the rest of the world, our team has been tuning into the Paris Olympics and watching the best of the best compete. Watching record-holders like Simone Biles has made me think about the flexibility that being an athlete competing at that level requires—both on and off the competition stage. Olympic athletes need flexibility to…
In the business world, it is easy to get caught up in a cycle of immediate sales targets and quarterly revenue goals. These metrics are critical, but they aren’t the only gauge of a business’s health and strength. And they don’t paint the full picture of what effective marketing can achieve. While quantifiable outcomes like…
Like it or not, generative AI search is officially here. May 2024 marked the official rollout of Google’s Search Generative AI Experience, and we’ll see continued impact moving forward. This means a pretty significant shift in how people use search engines and how businesses and marketers should be adjusting their SEO strategies. As we enter…
As one of the most anticipated advertising events of the year, the Super Bowl provides a platform for brands to showcase their creativity, wit, and marketing prowess to an audience of millions. While we enjoyed watching the San Francisco 49ers and Kansas City Chiefs, our digital advertising team loved the commercials almost as much as…